GPU Startup Story: Fuzzy Logix Brings Clarity to Analytics

For many enterprises, Big Data can mean big confusion.

Fuzzy Logix, a North Carolina-based startup, is helping them make better sense of it and predict the future by deploying GPU-based technology.

Imagine a brokerage that has only milliseconds to decide whether a large investor’s big trade will be within margin requirements. Not just the requirements at the moment of the trade, but accounting for all projected trades throughout the rest of the day.

Or a call center determining which rep should field an incoming call based on the demographics of the caller’s location, past interactions and who will provide the best customer experience. And doing all this while also providing suggestions for the next likely purchase – before the second ring.

http://blogs.nvidia.com/2012/12/gpu-startup-story-fuzzy-logix-brings-clarity-to-analytics/