Before the Internet age, sellers and buyers were able to get feedback in real time — the old fashioned way. They asked for it right on the spot during the purchase. In an online world where there’s no real interpersonal communication, a relevant response to our digital actions provides the feeling that whatever is feeding that suggested offer, game promotion or suggested content, knows what we want. That feeling translates to conversion, engagement and loyalty — all of which lead to business growth.
After all, advanced analytics is all about making businesses understand their customers at a personal level like old times. Find out more –