From a simple limo hailing app for friends to the world’s go-to taxi app. Uber’s growth in the approximately 7 years of existence can be described by one word, “Phenomenal”.
But there’s another way to define Uber, one that not many have given thought to. Uber is a Big Data company, on the likes of Google and Amazon. It not only uses existing data in its banks effectively for its business operations, but the process of gathering data – data from drivers, data about drivers, data of passengers, data about passengers, data of traffic systems around the world, transactional data – and analyzing all of it in real time, continues.