There is value to be had from the big data phenomenon. But it requires the right strategy and execution. Put simply, for a moderate return on investment, you’ve got to leverage and optimal mix of traditional and big data technology to replace your aging infrastructure.Then, for a high return on investment, run analytics on your big data (on traditional and/or Hadoop environments) but be sure you can act operationally on the results. And never throw the baby out with the bath water by opting for the kamikaze option because that path is littered with the wrecks of failed deployments (and careers!) Good luck!