If you’ve succumbed to the hype around machine learning, you’ve likely heard hundreds of ML evangelists claim that data-driven decision-making is inevitable for companies that want to thrive in the near future. And a number of questions will arise as you consider how to employ the technology in your business. Can it significantly aid in reducing costs or increasing revenue? How can you estimate return on investment? Can you leverage the existing data to yield game-changing insights? Should you even try to get on that train right now? This article will try and provide a framework to answer these questions.