Big data should now be a core competency for everyone in your organization. While it’s easy to brush it off as an IT-only concern, it’s much more than that: the rise of big data is pervasive, and we have more information from more sources coming faster than ever. In fact, a McKinsey Global Institute report says data volume doubles every three years, and we now have tools that let us learn from and react to data in real time.
This data management, generation, and application cannot be viewed simply as a function of IT. The IT team may enable its use, but data as a core competency is necessary across your business.