Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend

Personalization Drives Big Results: The Facts and Figures

Delivering a highly personalized experience to today’s consumers is the standard most marketers strive for.  And when we succeed, the results are pretty impressive.  Here’s a look at the facts and figures which prove that personalization drives results.

  • 86% of consumers say personalization plays a role in their purchasing decisions (Infosys)
  • 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant (Digital Trends)
  • 45% of online shoppers are more likely to shop on a site that offers personalized recommendations (Invesp)
  • 40% of consumers buy more from retailers who personalize the shopping experience across channels (Monetate)
  • 80% of consumers like when retail emails contain recommended products based on previous purchases (Listrak)
  • McKinsey research reveals that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more
  • Personalization leads to a 67% transaction value, 300% conversion rate, and 7% annual revenue increase (SmartFocus)
  • Marketers see an average increase of 20% in sales when using personalized web experiences and 42% higher conversion rates with personalized CTAs (calls to action) (SmartFocus)

Read the source article at Datafloq


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