- US Presidential Elections – Updated Forecast
November 8, 2016Since I posted my blog yesterday, a few additional pieces of information have been available. Firstly, a few additional polls were available today. Secondly, some trends from early voting have been available throughout the day yesterday. I decided to take ... Read More
- US Presidential Elections – The Race is Precariously Close
November 7, 2016Believe it or not, with one day to go for the 2016 US Presidential Elections, the race seems to be precariously close. Even though I have been quietly tracking the polls, I had decided that I will not write any ... Read More
- You Don’t Need Big Data — You Need the Right Data
November 7, 2016The term “big data” is ubiquitous. With exabytes of information flowing across broadband pipes, companies compete to claim the biggest, most audacious data sets. And businesses of all varieties — old and new, industrial and digital, big and small — are getting ... Read More
- Data Preparation: Is the Dream of Reversing the 80/20 Rule Dead?
November 4, 2016I recently had someone ask me, “For years we’ve talked about changing analytics from 80% data prep and 20% analytics to 20% data prep and 80% analytics, yet we still seem stuck with 80% data prep. Why is that?” It ... Read More
- Can Big Data Make You a Better Investor?
November 3, 2016Case studies conducted by the Harvard Business Review show that companies are investing hugely in big data. Companies regularly use the information gleaned from big data to guide their business decisions. The problem? These businesses don’t understand how to manage big ... Read More
- Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
November 2, 2016Personalization Drives Big Results: The Facts and Figures Delivering a highly personalized experience to today’s consumers is the standard most marketers strive for. And when we succeed, the results are pretty impressive. Here’s a look at the facts and figures which ... Read More
- What is the future of Data Warehousing?
November 1, 2016There is no denying it – we live in The Age of the Customer. Consumers all over the world are now digitally empowered, and they have the means to decide which businesses will succeed and grow, and which ones will ... Read More
- Are you ready for the era of ‘big data’? | McKinsey & Company
October 31, 2016Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. The top marketing executive at a sizable US retailer recently found herself ... Read More