• Why Marketers Should Embrace Predictive Analytics

    August 4, 2016

    Traditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecasted future trends, estimated future actions, and much more. Fuzzy Logix’s Behavioral Segmentation expertise is ... Read More

  • The Difference Between Big Data and Smart Data in Healthcare

    August 3, 2016

    Don’t drown in your data, make smart use of it by discerning valuable insights with the help of high performance advanced analytics.
    Read the source article at healthitanalytics.com
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  • How SMEs Should Leverage Big Data

    August 2, 2016


    Read the source article at Datafloq
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  • 5 Big Data Trends Impacting Financial Institutions in 2016

    August 1, 2016

    The adoption of industry standards and more mature platforms will shift big data’s focus from IT-driven infrastructure projects to business-driven data solutions. Those who adopt big data strategies early and aggressively will realize operational efficiencies and top-line growth. In 2016, ... Read More

  • Predictive Analytics Introductory Key Terms, Explained

    July 27, 2016


    Here is a collection of introductory predictive analytics terms and concepts, presented for the newcomer in a straight-forward, no frills definition style. This article compiles the key definitions included throughout PAW Founder Eric Siegel’s popular, award-winning book, Predictive Analytics: ... Read More

  • Why businesses need to wake up to the opportunity of location intelligence

    July 27, 2016


    Sometimes, everyday things become so familiar they almost disappear. The brain files them away as given entities and we sleepwalk past — seeing without noticing. One prime example of this is data. Companies have become so accustomed to using ... Read More

  • Analytics Professionals Achieving Best Salaries

    July 26, 2016

    Fuzzy Logix’ Asia Pacific Managing Director, Suvro Bannergee writes about how the growth of big data and the subsequent analytics requirements is leading to high salaries for professionals who possess the right skills.
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  • Big Data’s Biggest Challenges

    July 22, 2016

    We have seen many of our clients struggle with the same challenges. But we believe data doesn’t have to be daunting. That’s why we offer consulting, training and evaluation services to ensure organizations can see for themselves the value in ... Read More