- Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
November 2, 2016Personalization Drives Big Results: The Facts and Figures Delivering a highly personalized experience to today’s consumers is the standard most marketers strive for. And when we succeed, the results are pretty impressive. Here’s a look at the facts and figures which ... Read More
- What is the future of Data Warehousing?
November 1, 2016There is no denying it – we live in The Age of the Customer. Consumers all over the world are now digitally empowered, and they have the means to decide which businesses will succeed and grow, and which ones will ... Read More
- Are you ready for the era of ‘big data’? | McKinsey & Company
October 31, 2016Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. The top marketing executive at a sizable US retailer recently found herself ... Read More
- The Role of Big Data in Investing
October 28, 2016Can you explain your investment philosophy and how access to big data has impacted how you invest? Investors are focused on creating data-driven investment models that can objectively evaluate public companies globally through fundamentally-based and economically-motivated investment themes. These models ... Read More
- Is Hadoop’s position as the king of big data storage under threat?
October 26, 2016Hadoop, the next-generation data platform, is pitched as the king of big data storage and processing. As with normal rulers there are potential usurpers to the throne, but Hadoop has defended it valiantly and now has a new set of ... Read More
- TURNING BIG DATA FROM COST TO REVENUE
October 21, 2016Big Data and the Internet of Things are currently being lauded in many industries as the new frontier for business and, with seemingly ground-breaking solutions being rolled out for innumerable different use cases daily, it’s certainly not all hyperbole. At ... Read More
- All About IoT Analytics in One Infographic
October 19, 2016When creating and managing an Internet of Things / machine-to-machine deployment, you’ll want to integrate analytics from the start so you can gain the most value from your investment. Gathering data in real-time helps businesses analyze and decide what optimal ... Read More
- More Data More Problems: 3 Big Data Problems & How to Solve Them
October 18, 2016“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the scale of performance measurement tactics, you find the increasing convergence of both attribution ... Read More